Archive for the ‘Report/Research’ Category

How to run user research

Here’s a nice article on Boxes and Arrows that explains how user research runs from a very high level. It covers the recruitment, running and analysing. It’s not a step by step how to, it’s more of an explanation of what to expect at each point – kind of aimed at someone like [...]

Posted by Daniel Naumann on January 18th, 2010 under Report/Research Tags:  •  Comments Off

What the f**k is social media

Here’s a great presentation on slideshare that runs through what social media is and why companies should pay attention:
The general idea is that a massive amount of the general internet users are using social media sites/apps and it’s growing fast (which also means quite a lot of your customers are using social media). [...]

Posted by Daniel Naumann on August 5th, 2009 under Report/Research Tags: , , , ,  •  Comments Off

How Gen Y Consume Media – A Personal Account

A report from Morgan Stanley on Gen Y usage of digital media  (PDF)
The report is actually written by an intern/work experience guy  who is Gen Y themselves. The report is about their personal usage and that of their friends. Morgan Stanley freely admit it’s not statistically significant, but thought it was interesting so decided [...]

Posted by Daniel Naumann on July 28th, 2009 under Report/Research Tags: , ,  •  Comments Off